Tim Cook, Steve Jobs, and Phil Schiller doing a Q&A
First off, let me just say that the State of the (Apple) Union, isn’t the strongest its been in the past. Now before all the Mac fanboys (and fangirls) start sharpening their iPitchforks, let me at least explain why, you might even agree.
Apple has grown a significant amount in the last few years, just look at the last ten, when Apple was almost bankrupt! It wasn’t until Jobs came in and reinvented the company, before it started to take off. There were four parts to this reinvention: the complete revamp of the Apple Board of Directors, the development of Mac OS X, a complete hardware overhaul of the Mac product line, and the iPod. It was through that small little mp3 player, that Apple captured the market. Amazingly, that’s all it took, Apple had quickly established itself as a “brand name,” and people started to recognize that Apple also made computers. The simplicity and ease of use that users found with their iPods, could also be found on a computer. (Just ask some of the people who have switched in recent years, they probably started off by having an iPod.)
However, something worried me about the way Apple worked when dealing with the iPod, it seemed like the baby in the family that got all the attention, and I feared that this might mean some slack in the Mac department, fortunately this never happened. Tiger came on the scene, blew us all away, and was (and is) the most stable version of Mac OS X I’ve ever used.
Now fast forward to the summer of 2007, the release of the renowned first generation iPhone. The phone that caused Apple to delay the release of their new version of OS X. When I herd of the delay, I was thankful for it, it made me realize they didn’t want a pre-mature release for their OS and cared about the Mac platform. However, now as I look back at it, it was the beginning of what I had originally predicted for the iPod. The iPhone was slowly starting to grab all of Apple’s attention. Yes, the iPhone’s immense popularity has helped the Mac in terms of sales. However, some of the stability I had come to know and love for the last two years in Tiger, seemed to have almost disappeared. Leopard, compared to Tiger can seem like a disaster. Some of the errors others and I have gotten, have been things you would expect from other operating systems, but not one from Apple. Yes, disaster is probably too strong of a word, but still the best way to describe it. Don’t get me wrong, Leopard has been a very welcome addition to the OS X platform. When I found myself on machines running Tiger I ended up wishing I could be back on my Leopard system because of the continued innovation Apple brings with each of its products. Nonetheless, Leopard is at times, a let down to those who have been on the Mac platform for more than two years. To be specific, I’ve found myself doing more system maintenance and troubleshooting within Leopard then I ever did in Tiger (and I know other users feel the same way). Thankfully, the people who have switched post-Tiger, don’t realize the issues as much, because Leopard in their eye is phenomenally more stable than their previous OS.
So if I could give the folks at Apple any piece of advice, I’d say to make sure that they don’t get caught up in the phenomenon that the iPhone has become (even though the iPhone needs some work too), and to make sure they’re equally dividing up their attention among their three product branches. (The three branches I’m referring to are the ones that Steve Jobs has pointed out: The Mac, the iPod, and the iPhone.) Apple is an amazing company, which makes me have no problem saying that I believe that they’ll have no problem sorting things out.






