Now that the dust has settled and the “Lets Rock” keynote is over, it’s time to sit back and take it all in. The morning started off with Steve Jobs taking the stage, and setting the “theme” for the rest of the presentation. Like most Apple Keynotes, there was one main topic, today’s was music, but anyone who’s been paying attention already knew that. Steve still looked pretty skinny, but honestly I don’t think it matters. I truly believe he’s in good health, he looked happy to be there, and he even made a joke about the recent accidental publication of his 17 page obituary. After all people, its not like he’s coming out there with a walker hacking like an 90 year old man with a smoking problem.
The famous Apple Co-Founder started off by talking about iTunes’ success and how its become the #1 Music retailer, and that they have 65 million customers, 8.5 million songs, 125k podcasts, 30k TV Shows, 2.6k movies, and 3k applications. He also mentioned in the keynote that they had sold 100 million apps in the 60 days the App Store has been open. Steve then went onto say that they were adding onto that today by adding HD TV Shows, for $2.99. This is something I know people have been wanting, but to me it makes no difference. I did compare some previews between the same clip in SD (which still sell for $1.99) and the new HD, and there’s a dramatic difference. To add to the “hype” of new TV Shows, Jobs announced that NBC would returning to iTunes. After these few announcements Steve then announced that today they were going to be releasing iTunes 8. I hope to have a video review of iTunes 8 up soon, but for now I’ll just highlight some of the new features.
The biggest feature that Apple is plugging is the addition of “Genius.” Genius is actually two things, first there’s normal Genius, which lets you click a song, and it’ll make a playlist out of songs the songs in your library that are like it. Second, there’s Genius Sidebar, which is kind of like what “Mini-Store” used to do (mini-store was that thing at the bottom that you turned off every time you installed iTunes on a new computer). However, Genius sidebar is more intuitive than mini-store, it deals with what you’re going to like, not what’s related. However, I think its interesting that mini-store has disappeared in iTunes 8 and that Genius has filled its space in the menu. However, I love how they separated the two, one is stuff that helps you find music in your own library you may have forgotten about (and since its yours they’re not making you buy anything), and the other, is something that lets you discover and buy new music. The second, feature is a new view for iTunes 8, it replaces that middle “artwork view” with a new tile view. It’s a lot cleaner, and organized, and I think I’m going to use it a lot. Other features include accessibility/voiceover and new visualizations.
Jobs then demoed all of these new features, and announced it’d be available on iTunes today, for free. That’s when we moved into the new iPods (c’mon we all knew it was coming). Steve started with the iPod Classic, no new UI or design, just a storage/price change, for the last few years (and basically since the iPod was released) Apple has sold the iPod in a “thick” model and a “thin” model. However, the “thick” models don’t really sell, so during the keynote they upgraded the 80GB model to a 120, and dropped the 160 model. So now the iPod classic only comes in a 120GB model for $249. One thing that wasn’t talked about in the keynote was that, the iPod Classic does do the Genius feature, but that’s the only new feature it received. The other thing that wasn’t talked about during the keynote was the refresh of the iPod Shuffle colors. The iPod Shuffle, now comes in blue, green, red (but a brighter red than normal), and pink.
Finally we get around to talking about the iPod Nano’s, when Steve introduced them, he got right to the point, he showed some of the previous generation, and then pictures of the new one. He didn’t toy around like he normally does sometimes, but that’s probably because there were so many features to talk about. First it has a curved aluminum design, and it’s a lot thinner than any other model they’ve made. These new nano’s supposedly look like they disappear when they’re turned on their side. Steve went on to talk about how they put in an accelerometer, so that when turned on its side, coverflow appears. This accelerometer also works in photos, like you’d expect it to. However, they’ve added a new feature that uses the accelerometer, that’s not featured in the iPhone or iPod touch. That feature is the shuffle feature, when you shake the iPod, it goes into shuffle mode. Personally, I think it’s VERY innovative, but first off, I don’t shuffle my music often, and I’d think that’d get annoying if you turned it on by accident (especially if you jog with your nano). The Nano also features a new user interface that’s gorgeous (pictures of a very similar iPod UI came out on gizmodo about an hour or two before the keynote). Apple also introduced voice recording, which in my opinion, is really random, but I guess it’s convenient. Obviously, the nano works with the Genius feature (which works by holding the select button and getting a pop up menu). After showing off these features, Steve then talked about the new colors, it comes in silver, black, purple, blue, green, yellow, orange, red, and pink. However, unlike all the other generations these colors are available on all models, so just because you buy the cheaper one, it doesn’t mean you can’t get the color you want. The Nano comes in an 8GB for $149 and 16GB for $199, obviously not the price drop we were hoping for, but oh well.
Steve then went on to announce new headphones, that have a click remote, (like the one on the iPhone) volume control, and a microphone. They also announced new in ear headphones that sell for $79 and are supposed to be a world better. Personally, there’s a much larger list of things that I want instead of new headphones. After that, Steve announced the revamp of their final iPod model, the iPod Touch. The new iPod Touch now features much thinner body, a back thats shaped like the iPhone 3G’s (but still with that stupid metal), a built in speaker, a volume button, and of course a software update. The software update is available for free if you’ve upgraded to 2.0, if you haven’t, then its $9.95. This new update, features support for Genius of course, but it also adds support for the new built in Nike + receiver. So, when you want to use Nike + all you need is the shoe receiver. A nice, but again, unnecessary feature. The Touch will be available in 8GB for $229, 16GB for $299, and 32GB for $399.
After that, they showed some new games coming to the App Store, the only one that caught my eye was the new need for speed game which looks pretty amazing. Finally, Jobs introduced the iPhone 2.1 software, which will fix some bugs, like short battery life, and call drops. Jobs then invited Jack Johnson out on stage to play them out. So yeah, that was the keynote. Thoughts? Comments? Leave them all below.


