Apples Teams Missing, and Apple its self is lost!

Okay, so whats up apple, is your leagal team completely gone? Because so far, the Psystar Open Mac is STILL out there! Not to mention there’s this really stupid looking OS, that’s a 100% a rip off of The Dock, Stacks, Fast User Switching, and the “space” background thing (obviously that ones kinda debatable ;). JUST LOOK AT THIS THOUGH! (Also, their website is thinkgos.com, that’s kinda close to Think Different isn’t it?)

Now lets talk about the team that names Apple’s ingenius products. The last few Apple products released, have been very unapple like in their names (unless Apple is changing their naming pattern…which they shouldn’t). First off, Apple is known for its simplicity in its naming; keeping it simple so you dont have to wonder what it is, it just makes sense. For example, their desktops are Mac Mini - obviously a smaller end Mac, iMac, and Mac Pro - obviously a Mac for Pro users. Their Laptops WERE the MacBook and MacBook Pro. All very self explanitory (another example would be the iPhone, it doesn’t take a genius to figure out that this is Apple’s phone…)

But recently, Apple hasn’t exactly been up to par. Lets look at some examples:

• MacBook Air
• Mobile Me
• OSX Snow Leopard

Now these aren’t terrible names, when you break them down and really think about it, however they’re not exactly innovative? First off, the MacBook Air, I get it okay…its light & thin, but the name AIR seems very….kiddish and somewhat unprofessional. However, I can easily cut it a break, but 2nd example is just plain rediculous! That’s the new version of OSX, Snow Leopard. I seriously want to know who came up with this name. Were they so short on cat names that they had to shove snow in front of their current OS name!?!?! That’s like asking, someone “Do you have a any pets?”

“Yes, I have a tabby cat”

“Oh, thats cool, cats are pretty good pets”

“NO!! I DONT HAVE A CAT! I HAVE A TABBY CAT! COMPLETELY DIFFERENT!”

Yeah, this was a bad Idea Apple. The only way I can justify this, is by reminding myself that this is an OS update that has no new features, only performance upgrades, same features, different “abilities.”

So basically, Apple needs to fix whatever has gone wrong in recent months, because things are getting rediculous! It seems like Apple has lost itself so to speak, for example, they seem 10% focused on mac, 20% focused on iPod, and 70% focused on iPhone. Thier focus was on iPod for a very long time, but now that they have like 80% of the market and the #1 music retailer positions locked, that’s pretty much on auto-pilot right now. So lets just take that out of the equation for right now. In a priority list of Mac & iPhone, it should be more like 60% (Mac) and 40% (iPhone). I understand that for the last two years iPod sales have boosted Mac sales dramtically, and now that’s what iPhone sales are doing. However, it wasn’t long ago that Apple was near bankrupcy and clinging viciously to life, but they can easilly slip and send themselvs right back there. I trust apple and their brilliant marketing team, but I get concerned.

Just like I got concerned back in the day that they’d start focusing on iPod too much (they did that….). So Apple, be careful, your Mac-heads love you.